ESPN, Inc. Manager, Media Strategy & Planning in New York, New York

The Media Team at ESPN develops innovative communication strategies & media plans that drive brand awareness, fan engagement, and tune-in across all properties/platforms to impact the ESPN business & brand.

The Media Strategy & Planning Manager will provide strategy and thought leadership in creating, monitoring and executing the development of integrated media plans using on & off channel. This role works with multiple in-house teams and external agencies on a daily basis, in a leadership position and have autonomy of their campaigns.

The ideal candidate possesses outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines, with a positive attitude. Must enjoy working in a fast-paced, dynamic environment, and a proven ability to handle a high-volume workload.

This role reports into the Associate Director, Media Strategy & Planning

Responsibilities :

  • Create the strategy and framework of the communication/media plans that will deliver on goals

  • Lead media strategy and planning of annual campaigns bespoke to fan behavior, and objectives

  • Provide performance analysis, optimizations/rationale, ROI, and insights for campaigns

  • Support the Associate Media Director with IMC Framework across Brand and sub-brands

  • Manage day to day work with greater marketing teams: brand teams, in-house creative agency and media agencies towards a seamless and integrated marketing campaign; ensuring creative is well aligned to strategy; consult on best practices by platform

  • Guide Associate Manager/Coordinator through fundamentals of the planning process

  • Delegate responsibilities, mentors, and trains Media Coordinator including oversight into her projects – monitoring for progress and accuracy of all communication plans/assignments

  • Represents Fan Engagement team on cross functional marking teams

  • Work closely with internal teams to drive information gathering and data analysis efforts to be fan centric and platform agnostic.

  • Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform media plans

  • Perform other responsibilities as assigned

Basic Qualifications :

  • Minimum 5+ years of related experience in integrated media planning (brand, corporate, agency or publisher side preferred)

  • Must have knowledge of TV, radio, digital, mobile, print, OOH, search and social media planning/buying

  • Strong knowledge of media landscape, terminology, and measurement

  • Passion for data-driven marketing and experience with devising effective strategies based on true insights

  • Proven track of IMC development or experience developing marketing campaigns from scratch including positioning framework, audience identification, media strategy and launch roadmaps

  • Record of being an effective manager, delegator, and leader

  • Proficiency in Excel and Microsoft Office; familiarity with DoubleClick and social media platforms a plus

  • Genuine interest in sports and is excited to influence and impact the fan experience

Preferred Qualifications :

  • Proficiency in Excel and spreadsheets

  • Detail oriented

Required Education :

  • Bachelor’s Degree

Additional Information :

Relocation assistance is not provided for this role

Job ID: 625483BR

Location: New York,New York

Job Posting Company: Media Networks