Job Information
Disney Entertainment Director, Communications in New York, New York
About Disney AdSales:
Disney AdSales (DAS) is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney AdSales has made significant investments in innovation – unveiling strategies and solutions around data-driven precision, premium ad experiences and frictionless transactions for marketers.
About Disney AdSales Corporate Communications Team:
The Corporate Communications & Strategy team oversees communications strategy, operations and business development for the AdSales division. It is responsible for charting holistic, multi-platform communications tactics supported by operational research and insights and marketplace strategy capabilities. The group works hand-in-hand with sales, content and digital leaders – along with the respective communications and business teams across the entire Disney portfolio – to drive growth and lead generation across all screens.
Job Summary:
We are seeking a Director, Corporate Communications with deep knowledge and expertise in AdTech and Streaming TV, including experience in addressable advertising and marketing solutions. Ideal candidates will demonstrate a strong understanding of corporate communications and experience and acumen working with senior executives and cross-functional teams.
This role will be responsible for positioning Disney AdSales as a leader in the marketplace and elevating its innovative capabilities and solutions through media relations, thought leadership initiatives, award submissions, internal communications and more. Through strategic and effective storytelling and partnerships with key clients and internal stakeholders, this candidate will help drive business results – developing and leading a holistic communications strategy for Disney Ad Sales’ growing streaming ad platform as well as their first party data, measurement, programmatic, performance marketing and self-service capabilities.
Responsibilities:
Able to simplify, synthetize and communicate complex strategies, insights, initiatives and programs to the marketplace
Able to follow marketplace trends in the adtech space to develop proactive story ideas as it relates to DAS
Able to lead brainstorming sessions as the need and situations demand
Able to manage multiple projects with tight deadlines
Able to communicate effectively with a range of executives and cross-divisional department teams
Able to perform at a high level, even when faced with unexpected change; creative problem solver in dealing with ambiguity or difficult challenges
Willing to take risks to ensure creative thinking and the best possible outcomes
Able to work with data and create solutions
Able to travel based on business needs
Basic Qualifications:
11+ years’ experience in the Streaming TV and digital media space with a deep understanding of automated and addressable-led marketing solutions
Corporate communications, PR, journalism or equivalent experience, including experience leading teams
Creativity, diplomacy, and ability to juggle heavy volume of diverse projects, including both strategic and tactical assignments
Strong verbal and writing skills, with demonstrated ability to effectively and rapidly deliver information in a complex, multi-business global company
Oversee development and distribution of press materials, key messages, Q&A documents
Build and maintain relationships with journalists, online influencers and key internal stakeholders
Respond to media inquiries and act as company spokesperson as required
Communicate regular media and issues updates to senior management
High School Diploma, its equivalent or comparable professional experience
Bachelor’s degree in Marketing, Advertising, Communications, or related field
Location: New York, New York
Job Posting Company: The Walt Disney Company
The hiring range for this position in New York City is $152,000.00-$209,200.00. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10071055
Location: New York,New York
Job Posting Company: Disney Entertainment Television
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.