ESPN, Inc. Associate Director, Integrated Media in New York, New York

The Integrated Media Team at ESPN develops innovative communication strategies & media plans that drive brand awareness, fan engagement, and tune-in across all properties/platforms to impact the ESPN business & brand.

We need a nimble, dynamic and poised leader who can understand the various marketing challenges that our business faces and think creatively and strategically about how owned & off-channel Media can be used to drive results.

The Associate Media Director will provide strategy & thought leadership in creating and executing the development of integrated media plans using on & off channel Media. This role works with multiple in-house teams and external agencies on a daily basis, in a leadership position and have autonomy of their campaigns.

The ideal candidate uses superior communication skills to define & defend strategies, uncover new targeting opportunities to buy more efficiently and uses data & insights to understand the outcomes we drive through Media.

Must enjoy working in a fast-paced, dynamic environment with a proven ability to handle a high-volume workload with a positive attitude.

This role reports into the Senior Director of Media Strategy & Planning.

ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities.

Responsibilities :

  • Create the strategy and framework of the communication/media plans that will deliver on goals

  • Work closely with internal teams to drive information gathering and data analysis efforts to be fan centric and platform agnostic

  • Lead Media Strategy and Planning of annual campaigns bespoke to fan behavior, and objectives

  • Provide performance analysis, optimizations/rationale, ROI, and insights for campaigns

  • Manage day to day work with greater marketing teams: brand teams, in-house creative agency and media agencies towards a seamless and integrated marketing campaign; ensuring creative is well aligned to strategy; consult on best practices by platform

  • Guide Manager/Coordinator through fundamentals of the planning process

  • Delegate responsibilities, mentors, and trains Media Manager & shared Coordinator including oversight into projects – monitoring for progress and accuracy of all communication plans/assignments

  • Represents Fan Engagement team on cross functional marking teams

  • Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform media plans

Basic Qualifications :

  • Minimum of 8 years Media experience (brand or agency)

  • At least 5 years managerial experience

  • Demonstrated understanding across all media forms and measurement (including Mobile, Search, Social, TV) and how to synthesize into cohesive plans

  • Understanding of media strategy, development, and storytelling of holistic media solutions and planning

  • Proven leadership ability – experience managing external agencies, internal partners & direct reports

  • Persuasive storyteller and presentation abilities. Must be comfortable developing and delivering strategic presentations

  • Passion for data-driven marketing and experience with devising effective strategies based on true insights

  • Comfortable with digital & TV data & analytics

  • Can foster and grow talent

  • Excels at media fundamentals and can educate all levels

Preferred Qualifications :

  • Proficiency in Excel and spreadsheets

  • Detail oriented

Required Education :

  • Bachelor’s Degree

Job ID: 583523BR

Location: New York,New York

Job Posting Company: Media Networks