ESPN, Inc. Associate Director, Integrated Media in New York, New York
The Integrated Media Team at ESPN develops innovative communication strategies & media plans that drive brand awareness, fan engagement, and tune-in across all properties/platforms to impact the ESPN business & brand.
We need a nimble, dynamic and poised leader who can understand the various marketing challenges that our business faces and think creatively and strategically about how owned & off-channel Media can be used to drive results.
The Associate Media Director will provide strategy & thought leadership in creating and executing the development of integrated media plans using on & off channel Media. This role works with multiple in-house teams and external agencies on a daily basis, in a leadership position and have autonomy of their campaigns.
The ideal candidate uses superior communication skills to define & defend strategies, uncover new targeting opportunities to buy more efficiently and uses data & insights to understand the outcomes we drive through Media.
Must enjoy working in a fast-paced, dynamic environment with a proven ability to handle a high-volume workload with a positive attitude.
This role reports into the Senior Director of Media Strategy & Planning.
ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities.
Create the strategy and framework of the communication/media plans that will deliver on goals
Work closely with internal teams to drive information gathering and data analysis efforts to be fan centric and platform agnostic
Lead Media Strategy and Planning of annual campaigns bespoke to fan behavior, and objectives
Provide performance analysis, optimizations/rationale, ROI, and insights for campaigns
Manage day to day work with greater marketing teams: brand teams, in-house creative agency and media agencies towards a seamless and integrated marketing campaign; ensuring creative is well aligned to strategy; consult on best practices by platform
Guide Manager/Coordinator through fundamentals of the planning process
Delegate responsibilities, mentors, and trains Media Manager & shared Coordinator including oversight into projects – monitoring for progress and accuracy of all communication plans/assignments
Represents Fan Engagement team on cross functional marking teams
Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform media plans
Basic Qualifications :
Minimum of 8 years Media experience (brand or agency)
At least 5 years managerial experience
Demonstrated understanding across all media forms and measurement (including Mobile, Search, Social, TV) and how to synthesize into cohesive plans
Understanding of media strategy, development, and storytelling of holistic media solutions and planning
Proven leadership ability – experience managing external agencies, internal partners & direct reports
Persuasive storyteller and presentation abilities. Must be comfortable developing and delivering strategic presentations
Passion for data-driven marketing and experience with devising effective strategies based on true insights
Comfortable with digital & TV data & analytics
Can foster and grow talent
Excels at media fundamentals and can educate all levels
Preferred Qualifications :
Proficiency in Excel and spreadsheets
Required Education :
- Bachelor’s Degree
Job ID: 583523BR
Location: New York,New York
Job Posting Company: Media Networks