ESPN, Inc. ACC Network: Manager, Sports Marketing in New York, New York
The Manager, Sports Marketing, will be responsible for playing a key role in developing and executing customized integrated multimedia sponsorship programs for the newly launching ACC Network. This role will collaborate with sales teams, marketing solutions, programming, production, and revenue management in addition to working closely with other internal stakeholders including the portfolio’s Associate Director and Director.
ACCN (ACC Network) is ESPN’s newest multi-platform network launching August 2019. Showcasing 27 varsity sports from the Atlantic Coast Conference, ACCN will super-serve ACC fans like never before by shining a spotlight on the conference that’s earned 471 national titles, its rivalries and traditions. In addition to football and basketball, ACCN will feature live games and extensive coverage of lacrosse, soccer, volleyball, softball, baseball and more along with ACC Championships. Original content and studio shows will provide fans inside access, analysis and storytelling all year long. ACC student-athletes, the universities, fans and ACCN employees alike are integral to building this network through innovation and excellence.
The Atlantic Coast Conference was established in 1953 and consists of 15 member institutions: Boston College, Clemson, Duke, Georgia Tech, Florida State, NC State, Syracuse, Louisville, Miami, North Carolina, Notre Dame (excluding football), Pittsburgh, Virginia, Virginia Tech, and Wake Forest. ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities.
Assist in the development of building multimedia sponsorship packages across TV, Digital, Social, Print, Audio and On-Site activation platforms
Serve as Ad Sales liaison to Production/Content
Assist Associate Director and Director with their efforts to drive sponsorship opportunities across TV and Digital platforms for the ACC Network
Grow and develop relationships with content partners
Collaborate directly with content partners on available feature/sponsor opportunities and positions
Help manage feature inventory management for all of ACC Network
Maintains current awareness of competitive sponsorship marketplace
Manages all aspects of the on-air feature enhancement process for ACC Network
Researches and creates customized added value opportunities to maximize advertising sales revenue
Establish on-air design and execution of sponsored elements in coordination with ACCN Production
Creates on-air and digital feature documents outlining deal points and on-air execution for Production staff
Provides recommendations on deal point letters on front end of negotiation
Participates with Management in understanding more complex issues and resolutions
Basic Qualifications :
Bachelor’s Degree in related field with minimum of 5 years related work experience
Experience in production, media, sales, advertising, or marketing
Working knowledge of the TV and digital medium
Organization and attention to detail
Ability to work in extremely fast paced environment with tight deadlines
Fluency in Microsoft Powerpoint, Word, and Excel. Photoshop a plus.
Preferred Qualifications :
Experience or knowledge of college sports landscape
High level of customer service
Strong communication skills
Strong written and presentation skills
High level of creativity
Self-starter with ability to work independently, while being accountable to team
Flexibility to travel during week and weekends. Work is primarily in an office environment, with occasional travel to Bristol, CT and Charlotte, NC, along with in-season event travel.
Required Education :
- Bachelor’s Degree
Additional Information :
Relocation assistance is not provided for this role
Job ID: 612897BR
Location: New York,New York
Job Posting Company: Media Networks